In the past, companies relied on free search engines to reach consumers. Their site would be listed and ranked by various engines and there was little that could be done to bring in new traffic. Today, the pay-per-click (PPC) world has emerged to change the way companies gain new unique traffic. So what is PPC? Simply put, PPC search engines rank their web sites according to how much money the web site owner is willing to spend on a certain keyword. For example, our main keyword phrase is Chicago Web Design Firm. After keyword research, we would bid $0.90 for the phrase. Let us assume that the competition bid $0.85. This means that our company would appear first if the phrase Chicago Web Design was looked up. You are not charge for your sites appearance, but rather by each time your site is actually clicked. This means that every time a visitor comes to your site through PPC, you will be billed $.090. Sounds easy right?

The key to bidding successfully on a keyword relies on in-depth keyword research as well as making sure the content on your site is relevant to the keywords you wish to target. Without expert knowledge of how to stretch you budget across all major search engines, you will be left with little or no knew traffic. Not only do we research all phrases and match them to your content, but we also know how to manage PPC advertising to unsure you get the most mileage out of your budget. If you are going to pay for all these clicks, you must ensure that those clicks convert into paying customers.

To begin, we will try and target keywords that best describe your products/service. These keywords need to try and answer questions that a consumer might ask. This is because most people that use search engines are looking for answer they cannot find on their own. After this step, we begin to look at your competition and find out what the current bid is. We then bid for the top ten positions for all keywords. Once the bids are in place we wait to gather more data to find out which phrase is the most cost effective. This means keyword tweaking and studying log files to see which campaign is working. The last step is to finalize keywords as well as optimize your pages to those new keywords.

The good news about PPC is that the results are instantaneous. Because you are paying for clicks, your results are really based on your budget and content. As long as the research is done correctly the first time around, you will be able to get the most out of your budget.