Currently there are 391 million people that reside on the word wide web. This number grows daily as technology reaches more people. Out of this group, 85% use search engines to find what they are looking for. With this is mind, it is no wonder may people seek out a search engine optimization (SEO) solution for their business.
Simply using a web design firm to build your web site is no longer enough to become successful online. A beautiful web design is pointless if it can not be found on major search engines. This is where SEO comes in. SEO is a way of designing your site with search engine placement in mind. Everything from the unseen code, to the actual wording used to describe your product can be leveraged to bring you higher result on search engines. This 'formula' constantly changes along with the ever changing ways that search engines find sites.
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Every aspect of your site can be used to aid your rank on search engines. Believe it or not, but even your domain name can have a direct effect on how visible your site is on search engines. What does this mean? I means that SEO begins at the very concept of web design. It should not be considered an addition to your web design, but instead an integral part of its development. Through the stages of web development you must design and research for your target audience. This means gathering keywords that you feel your customers may use to find your site.
As an example, Lytis considers itself a Chicago Usability Firm. Because of this, we use it as our key word in search engines. Even this FAQ sheet is helping us gain new ground in this keyword. If you were to search Google right now, you would see that we are within the top 20 of their results. This is not the only keywords we target, because the idea is to cover as many different searches as you can. This allows us to receive traffic from a broad range of customers.
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We ensure that all our techniques will be legal and we will never use any link farms, door way pages, or redirects. These techniques are utilized by fly-by-night SEO companies who only want your money. They will promise fast results or unrealistic rankings for small amounts of money. Real SEO can take anywhere from 4 to 6 months to see a change in your ranking. It is a slow monthly process that uses trial and error to find a sites niche market and keyword. Patience is necessity for anyone considering SEO, but the benefits can mean a huge increase in your ROI. |
