What is a Link Campaign?

Search engines weigh a site's relevance by how many other sites link back to it. The idea is to link to places that already generate large amounts of traffic as well as have high search rankings. This tells engines that your site is highly relevant because other relevant sites link to it.

All these sites are competitors. What can I do!

Linking with a competitor is not always a bad idea. You need to find a keyword that separates you from your competition and use it on their site. For example, we are a web design firm with many different competitors, yet we link with them every day. Are we crazy? No, we simply use our unique keywords to separate us from our competition. An example would be that we are a Chicago based Web Design Firm. Not all designers are from Chicago . Also we are experts in Usability. We can use these words on competitors' sites to help boost our unique keywords. This way, everybody wins. Now if someone needs usability help and they find themselves on our competitions site, they will see a link to us.

Link farms are another way for shady SEO firms to boost relevance quickly. These link-farm-sites have millions of links to other sites but usually offer very little by way of original content, if at all. Often any material that is on the site is copied from another website without permission in order to give the link farm some validity or to help it gain a place in the search engines. Joining a link farm can actually hurt your sites placement or even worse, get you banned from a major search engine.

First we would start by researching your competition to find out is linking to them and why. From there, we would take similar and new sites to gain an edge on your competitors. Using Keywords from your own site, we would then begin a campaign to link back to your site. In a matter of months, you should see new and unique visitors to your site.

Contact us to begin a new Link Campaign for your site.

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